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YEARS OF DEVELOPMENT
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CAUSES REPRESENTED
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NONPROFITS SUPPORTED
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Awareness Ties: (noun) a social impact platform that raises awareness for causes,
while providing resources for the general public and funding for nonprofits
IN A FEW WORDS
VISION & MISSION
STORY
FOUNDERS
IN A FEW WORDS
We are a social impact platform.
Awareness Ties™ is the ‘Official Symbol of Support for Causes’. Our mission is to support positive social change by elevating awareness and providing sustainable resources for positive social impact. With our campaigns, publications and ties, we raise awareness for causes and funds for nonprofits.
VISION & MISSION
We are dreamers.
Our vision is to create a global movement to elevate awareness for causes and to provide sustainable resources for positive social impact.
We are doers.
Our mission is to support positive social change by raising awareness for causes while providing resources for both the general public and nonprofits.
STORY
We are aware.
Our story is one of positive social impact.
In a world in need of change for the better, just where should that change begin? In today's society, with so many causes that need support, we wondered where to start. It was after an event in LA that we began creating awareness for causes using ties to show support. After all, we're all tied to a cause.
In 2017, the idea began in Hollywood with a 'Gold Tie' event to empower social impact filmmakers with a symbol of support to be worn - a gold tie to represent the 'gold standard' in positive social impact to which these filmmakers held themselves. This led to our 'aha' moment.
Upon leaving LA and heading back to the Midwest, over the course of our flight and a 4 hour conversation, we realized that these ties, these 'symbols of support', could (and should) come in all colors to support all kinds of causes. They should support not just filmmaking but change making. These ties could be more than accessories; they could be symbols, statements and conversation starters to support multiple causes by raising much needed awareness.
It was then and there that Awareness Ties began with a collection of 21 causes for which we raise awareness and funds with our ties through campaigns and events. We are proud to unveil the stage we've built for positive social impact where causes are seen and individuals are heard before a national audience.
In a world in need of change for the better, just where should that change begin? In today's society, with so many causes that need support, we wondered where to start. It was after an event in LA that we began creating awareness for causes using ties to show support. After all, we're all tied to a cause.
In 2017, the idea began in Hollywood with a 'Gold Tie' event to empower social impact filmmakers with a symbol of support to be worn - a gold tie to represent the 'gold standard' in positive social impact to which these filmmakers held themselves. This led to our 'aha' moment.
Upon leaving LA and heading back to the Midwest, over the course of our flight and a 4 hour conversation, we realized that these ties, these 'symbols of support', could (and should) come in all colors to support all kinds of causes. They should support not just filmmaking but change making. These ties could be more than accessories; they could be symbols, statements and conversation starters to support multiple causes by raising much needed awareness.
It was then and there that Awareness Ties began with a collection of 21 causes for which we raise awareness and funds with our ties through campaigns and events. We are proud to unveil the stage we've built for positive social impact where causes are seen and individuals are heard before a national audience.
FOUNDERS
We are Jack & Allié McGuire.
We founded Awareness Ties with a commitment to ‘give more than get’. We dedicated ourselves to building a company of integrity, with passion and purpose to serve others. We wanted to show each other and the world an example of ‘better living through giving’. We wanted to educate and empower others to be the change they want to see. So, we are doing just that.
