RAISING AWARENESS ONE STORY AT A TIME
Awareness Ties™ is the ‘Official Symbol of Support for Causes’.
Our mission is to support causes by elevating awareness and providing sustainable resources for positive social impact.
Through our content platform, AwareNow Media,
we raise awareness for causes and support for nonprofits a story at a time.
THE STORY THAT STARTED IT ALL...
It all started in Hollywood…
Jack and Allié McGuire were at Paramount Studios working on a concept for an award show to recognize social impact filmmakers who were setting ‘the gold standard’ in filmmaking to support causes. Instead of a ‘black tie event’, Allié thought a ‘gold tie event’ might be more interesting. Every filmmaker honored would receive a gold tie to wear as a symbol of support for social impact filmmaking. It was this ‘symbol of support’ concept that would serve as the base upon which Awareness Ties would be built.
On the flight from LA to Detroit that Jack and Allié took to return to their home and six children in Owosso, MI, Jack brought up a good point. With regard to using a tie as a ‘symbol of support’, why just one color for one cause? Why not multiple colors for to support multiple causes? On that four hour flight, Awareness Ties was born with the idea to support multiple causes with one symbol - a tie. After all, everyone is ‘tied’ to a cause.
The plan was to use the ties as a fundraising platform to raise funds for schools and nonprofits while raising awareness for causes. Available in multiple colors to support multiple causes, a line of zipper ties, that you simply zip up as opposed to tie, made the Awareness Tie truly ‘one tie fits all’. Made for men, women, and children, the plan was to unveil the Awareness Tie as ‘the official symbol of support for causes’.
And then along came COVID…
Events scheduled in LA with Samsung and in Chicago with the American Cancer Society had to be cancelled, along with all other major events Jack and Allié had worked to organize. Plan ‘A’ would have to wait, and it was in the waiting that the story and symbol of Awareness Ties quickly evolved.
Yes, Awareness Ties began with ‘ties’ as symbols, but it shifted to the creation of ‘symbols’ themselves. Mirroring the Periodic Table of Elements, the Awareness Ties ‘Table of Causes’ was designed and developed as an interactive chart providing access to stats, stories and resources for 26 different causes ranging from social issues to health issues. Why multiple causes? Simple. By supporting multiple causes, we can serve multiple communities. With the universal thread of empathy, we can weave all causes together into one - the human cause. This is our common denominator. This is what ties us all together.
With the foundation provided by the ‘Table of Causes’, Awareness Ties constructed AwareNow™ Media, a content platform consisting of a magazine, podcast, talk show and tv channel. Through personal stories and exclusive interviews from columnists and contributors from around the world, all features are rated ‘O’ for original and organic content to raise awareness.
Today, AwareNow serves as a stage for multiple causes to be seen and heard, where positive social impact is made one story at a time by empowering and educating over 16 million readers every month in partnership with Issuu™, while inspiring and informing a global audience as we broadcast to viewers in partnership with KNEKT TV.
Not your typical Hollywood story, but seldom are the good stories ever typical anyway.
Jack and Allié McGuire were at Paramount Studios working on a concept for an award show to recognize social impact filmmakers who were setting ‘the gold standard’ in filmmaking to support causes. Instead of a ‘black tie event’, Allié thought a ‘gold tie event’ might be more interesting. Every filmmaker honored would receive a gold tie to wear as a symbol of support for social impact filmmaking. It was this ‘symbol of support’ concept that would serve as the base upon which Awareness Ties would be built.
On the flight from LA to Detroit that Jack and Allié took to return to their home and six children in Owosso, MI, Jack brought up a good point. With regard to using a tie as a ‘symbol of support’, why just one color for one cause? Why not multiple colors for to support multiple causes? On that four hour flight, Awareness Ties was born with the idea to support multiple causes with one symbol - a tie. After all, everyone is ‘tied’ to a cause.
The plan was to use the ties as a fundraising platform to raise funds for schools and nonprofits while raising awareness for causes. Available in multiple colors to support multiple causes, a line of zipper ties, that you simply zip up as opposed to tie, made the Awareness Tie truly ‘one tie fits all’. Made for men, women, and children, the plan was to unveil the Awareness Tie as ‘the official symbol of support for causes’.
And then along came COVID…
Events scheduled in LA with Samsung and in Chicago with the American Cancer Society had to be cancelled, along with all other major events Jack and Allié had worked to organize. Plan ‘A’ would have to wait, and it was in the waiting that the story and symbol of Awareness Ties quickly evolved.
Yes, Awareness Ties began with ‘ties’ as symbols, but it shifted to the creation of ‘symbols’ themselves. Mirroring the Periodic Table of Elements, the Awareness Ties ‘Table of Causes’ was designed and developed as an interactive chart providing access to stats, stories and resources for 26 different causes ranging from social issues to health issues. Why multiple causes? Simple. By supporting multiple causes, we can serve multiple communities. With the universal thread of empathy, we can weave all causes together into one - the human cause. This is our common denominator. This is what ties us all together.
With the foundation provided by the ‘Table of Causes’, Awareness Ties constructed AwareNow™ Media, a content platform consisting of a magazine, podcast, talk show and tv channel. Through personal stories and exclusive interviews from columnists and contributors from around the world, all features are rated ‘O’ for original and organic content to raise awareness.
Today, AwareNow serves as a stage for multiple causes to be seen and heard, where positive social impact is made one story at a time by empowering and educating over 16 million readers every month in partnership with Issuu™, while inspiring and informing a global audience as we broadcast to viewers in partnership with KNEKT TV.
Not your typical Hollywood story, but seldom are the good stories ever typical anyway.
Awareness Ties™ is fiscally sponsored by Behind The Mask, Inc, a registered 501(c)(3) charity (EIN #46-3818330).
Donations are tax-deductible as allowable by law.
