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RAISING AWARENESS FOR CAUSES
ONE STORY AT A TIME
Awareness Ties™
is the ‘Official Symbol of Support for Causes’.
Our mission is to support causes
using storytelling to elevate awareness
to sustain positive social impact.
With our content platform, AwareNow™,
we raise awareness for causes
one story at a time.
is the ‘Official Symbol of Support for Causes’.
Our mission is to support causes
using storytelling to elevate awareness
to sustain positive social impact.
With our content platform, AwareNow™,
we raise awareness for causes
one story at a time.
READ
AwareNow Magazine is our monthly publication where we present diverse collections of personal stories & exclusive interviews. From rock legends like Dave Navarro to iconic artists such as Shepard Fairey, we share stories about multiple causes, from mental health to human rights and every cause in between.
In partnership with Issuu™, the world’s largest digital discovery and publishing platform AwareNow serves an international audience, averaging 8 million readers every month.
In partnership with Issuu™, the world’s largest digital discovery and publishing platform AwareNow serves an international audience, averaging 8 million readers every month.
HEAR
AwareNow Podcast brings the stories from the magazine to life with each episode narrating a featured personal story or exclusive interview. This provides more accessibility and even greater reach for the stories shared.
Available on Apple Podcasts, Google Podcasts and Spotify, the same stories read in AwareNow Magazine can now be heard.
Available on Apple Podcasts, Google Podcasts and Spotify, the same stories read in AwareNow Magazine can now be heard.
WATCH
AwareNow Productions are rated 'O' for their original and organic content produced to raise awareness for causes.
AwareNow TV includes episodes of our AwareNow Talk Show and all recorded interviews featured in AwareNow Magazine with a series entitled 'Innerviews'.
AwareNow Shorts is a collection of independent short films currently being developed and produced. These productions will be directed by Elizabeth Blake-Thomas, produced by Awareness Ties and distributed by KNEKT TV.
AwareNow TV includes episodes of our AwareNow Talk Show and all recorded interviews featured in AwareNow Magazine with a series entitled 'Innerviews'.
AwareNow Shorts is a collection of independent short films currently being developed and produced. These productions will be directed by Elizabeth Blake-Thomas, produced by Awareness Ties and distributed by KNEKT TV.
THE INTRODUCTION
THE IMPACT
THE ORIGIN
It all started in Hollywood…
Jack and Allié McGuire were at Paramount Studios working on a concept for an award show to recognize social impact filmmakers who were setting ‘the gold standard’ in filmmaking to support causes. Instead of a ‘black tie event’, Allié thought a ‘gold tie event’ might be more interesting. Every filmmaker honored would receive a gold tie to wear as a symbol of support for social impact filmmaking. It was this ‘symbol of support’ concept that would serve as the base upon which Awareness Ties would be built.
On the flight from LA to Detroit that Jack and Allié took to return to their home and six children in Owosso, MI, Jack brought up a good point. With regard to using a tie as a ‘symbol of support’, why just one color for one cause? Why not multiple colors for to support multiple causes? On that four hour flight, Awareness Ties was born with the idea to support multiple causes with one symbol - a tie. After all, everyone is ‘tied’ to a cause.
The plan was to use the ties as a fundraising platform to raise funds for schools and nonprofits while raising awareness for causes. Available in multiple colors to support multiple causes, a line of zipper ties, that you simply zip up as opposed to tie, made the Awareness Tie truly ‘one tie fits all’. Made for men, women, and children, the plan was to unveil the Awareness Tie as ‘the official symbol of support for causes’.
And then along came COVID…
Events scheduled in LA with Samsung and in Chicago with the American Cancer Society had to be cancelled, along with all other major events Jack and Allié had worked to organize. Plan ‘A’ would have to wait, and it was in the waiting that the story and symbol of Awareness Ties quickly evolved.
Yes, Awareness Ties began with ‘ties’ as symbols, but it shifted to the creation of ‘symbols’ themselves. Mirroring the Periodic Table of Elements, the Awareness Ties ‘Table of Causes’ was designed and developed as an interactive chart providing access to stats, stories and resources for 26 different causes ranging from social issues to health issues. Why multiple causes? Simple. By supporting multiple causes, we can serve multiple communities. With the universal thread of empathy, we can weave all causes together into one - the human cause. This is our common denominator. This is what ties us all together.
With the foundation provided by the ‘Table of Causes’, Awareness Ties constructed AwareNow™, a content platform consisting of a magazine, podcast, and independent productions. Through personal stories and exclusive interviews from columnists and contributors from around the world, all features are rated ‘O’ for original and organic content to raise awareness.
Today, AwareNow serves as a stage for multiple causes to be seen and heard, where positive social impact is made one story at a time by empowering and educating over 8 million readers every month in partnership with Issuu™, while inspiring and informing a global audience as we broadcast to viewers in partnership with KNEKT TV.
Not your typical Hollywood story, but seldom are the good stories ever typical anyway.
Jack and Allié McGuire were at Paramount Studios working on a concept for an award show to recognize social impact filmmakers who were setting ‘the gold standard’ in filmmaking to support causes. Instead of a ‘black tie event’, Allié thought a ‘gold tie event’ might be more interesting. Every filmmaker honored would receive a gold tie to wear as a symbol of support for social impact filmmaking. It was this ‘symbol of support’ concept that would serve as the base upon which Awareness Ties would be built.
On the flight from LA to Detroit that Jack and Allié took to return to their home and six children in Owosso, MI, Jack brought up a good point. With regard to using a tie as a ‘symbol of support’, why just one color for one cause? Why not multiple colors for to support multiple causes? On that four hour flight, Awareness Ties was born with the idea to support multiple causes with one symbol - a tie. After all, everyone is ‘tied’ to a cause.
The plan was to use the ties as a fundraising platform to raise funds for schools and nonprofits while raising awareness for causes. Available in multiple colors to support multiple causes, a line of zipper ties, that you simply zip up as opposed to tie, made the Awareness Tie truly ‘one tie fits all’. Made for men, women, and children, the plan was to unveil the Awareness Tie as ‘the official symbol of support for causes’.
And then along came COVID…
Events scheduled in LA with Samsung and in Chicago with the American Cancer Society had to be cancelled, along with all other major events Jack and Allié had worked to organize. Plan ‘A’ would have to wait, and it was in the waiting that the story and symbol of Awareness Ties quickly evolved.
Yes, Awareness Ties began with ‘ties’ as symbols, but it shifted to the creation of ‘symbols’ themselves. Mirroring the Periodic Table of Elements, the Awareness Ties ‘Table of Causes’ was designed and developed as an interactive chart providing access to stats, stories and resources for 26 different causes ranging from social issues to health issues. Why multiple causes? Simple. By supporting multiple causes, we can serve multiple communities. With the universal thread of empathy, we can weave all causes together into one - the human cause. This is our common denominator. This is what ties us all together.
With the foundation provided by the ‘Table of Causes’, Awareness Ties constructed AwareNow™, a content platform consisting of a magazine, podcast, and independent productions. Through personal stories and exclusive interviews from columnists and contributors from around the world, all features are rated ‘O’ for original and organic content to raise awareness.
Today, AwareNow serves as a stage for multiple causes to be seen and heard, where positive social impact is made one story at a time by empowering and educating over 8 million readers every month in partnership with Issuu™, while inspiring and informing a global audience as we broadcast to viewers in partnership with KNEKT TV.
Not your typical Hollywood story, but seldom are the good stories ever typical anyway.
Awareness Ties™ is fiscally sponsored by Behind The Mask, Inc, a registered 501(c)(3) charity (EIN #46-3818330).
Donations are tax-deductible as allowable by law.
