Awareness Ties™ Launches ‘The Hero Awards’ Calling Upon Everyone to Honor Everyday Heroes of Coronavirus Pandemic
Giving Gratitude to Our Heroes While Sharing Their Stories on a National Stage
April 2, 2020 - Owosso, MI - Awareness Ties is proud to announce the launch of ‘The Hero Awards’ to honor the everyday heroes of the coronavirus pandemic. The general public is encouraged and invited to nominate their heroes on the Awareness Ties website: www.awarenessties.us/heroes
By joining in this initiative, our everyday heroes will be honored by everyday citizens. We invite every man, woman and child to be part of a national movement to express our collective gratitude with ‘The Hero Edition’.
What exactly is an ‘everyday hero’? As everyday roles are being redefined one story at a time, so is the definition of ‘everyday hero’. Parents are now interim teachers. Teachers have become technology officers.
From the front lines in our hospitals to the grocery lines in our supermarkets, those who go above and beyond in the service of others will be recognized.
“Never in human history have we been hit by something at this scale where every single person is affected. Everyone is feeling this in one way or another,” commented Dr. Leeda Rashid, a front line doctor based in San Francisco. With the inspiring story she shares, she’ll be featured as a hero on the edition’s cover.
In the ‘The Hero Edition’ of AwareNow, uploaded stories will be told and shared in an interactive Issuu™ publication with embedded videos and clickable links. In this way, we together can show and share our appreciation for the extraordinary efforts of these everyday heroes.
“The way we think of heroes has shifted dramatically in such a short time. Some of the very jobs and people we took for granted only weeks ago are now the only ones holding the nation together. In such a vastly dark and uncertain time, we wanted to do our part and shine a light on all the positives, sharing these selfless acts so we never forget those who sacrificed,” Jack McGuire, Co-Founder, Awareness Ties.
Issuu Partners With Awareness Ties to Bring Philanthropic Causes to Life Through Social Media Stories
Issuu Will Support the Organization’s “My Cause My Tie” National Campaign to Raise Awareness and Knowledge Around 21 Important Causes
PALO ALTO, California -- Issuu, the world’s largest digital discovery and publishing platform, today announced an exclusive partnership with Awareness Ties, a social impact platform that raises awareness for philanthropic causes, while providing resources for the general public and funding for nonprofits. The partnership will help raise awareness for Awareness Ties’ “My Cause My Tie” campaign, promoting the 21 causes the organization supports, ranging from Alzheimer’s disease to veterans’ rights to domestic violence and more.
Each of Awareness Ties’ causes features its own Awareness Guide, all hosted on Issuu, that provide definitions, quotes and stats on the causes, along with resources for both getting and giving support. As part of the partnership, Issuu is creating Visual Stories for each guide that can be easily distributed across social media, as well as promoting them on its website, Issuu’s Apple News Channel, in joint blog posts and more.
“At its core, Issuu seeks to connect people everywhere with meaningful content. We help brands, creators and publishers of all sizes and across verticals amplify their work to enrich the lives of audiences around the world and we are honored to be Awareness Ties’ exclusive partner in helping tell its story, while also bringing attention to these very important causes on a global scale,” said Joe Hyrkin, CEO of Issuu.
Awareness Ties is also supported by a number of prominent ambassadors, including Madeline Stuart, model and advocate; Austin Perine, six-year-old homelessness advocate; Santia Deck, female football player; Tri Bourne, professional volleyball player; Jessica Yamagucci, gun violence survivor and motivational speaker and Elizabeth Blake-Thomas, director and writer, among others.
“Issuu is the leader in content creation and distribution, making it the perfect partner for our ‘My Cause My Tie’ campaign,” said Jack and Allié McGuire, founders of Awareness Ties. “Utilizing the Issuu platform, we’re able to seamlessly create and distribute our content to the masses across all platforms. The Issuu team has made it easy to not only tell the Awareness Ties story with great impact but also to share the powerful stories of our ambassadors who work incredibly hard to support their causes.”
In addition to utilizing the Issuu platform, Awareness Ties will be featuring each of its 21 causes on billboards across Chicago, Los Angeles and New York beginning in April 2020. The brand will also host its first annual Gold Tie Awards™ in November 2020 to honor those who set the gold standard in positive social impact and to recognize individuals and nonprofits who go above and beyond to raise awareness for their cause. For more information and to see the available Awareness Guides, visit https://issuu.com/awarenessties.
Issuu is the world’s largest digital discovery and publishing platform, powering a suite of solutions called the Issuu Story Cloud which enable anyone with a story to tell – from global brands to independent creators – to create once, share everywhere, and even measure and monetize their editorial, catalog or marketing content. Founded in 2006, Issuu is headquartered in Palo Alto, with offices in Copenhagen, Berlin, and New York City. For more information, please visit: www.issuu.com.
About Awareness Ties
Awareness Ties™ is a social impact platform that raises awareness for causes, while providing resources for the general public and funding for nonprofits. At the intersection of PSA (Public Service Announcements) and CSR (Corporate Social Responsibility), Awareness Ties is the 'Official Symbol of Support for Causes'. For more information, visit www.awarenessties.us.