AwareNow Media™ is a multimedia company
devoted to supporting the human cause.

We are a storytelling platform
dedicated to creating and sustaining positive social change.
We inspire and inform
while raising awareness one story at a time.

Rated 'O' for original & organic content,
with our magazine, podcast, films and events,
we work with industry and thought leaders
on local, national and global levels
to educate and empower an audience of millions.

• VISION
• MISSION
• POSITION

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This is our vision.

Our vision is to be the beacon of hope and change in the multimedia landscape, where every story has the power to spark meaningful dialogue and drive tangible social impact. We envision a world where our platform serves as a nexus for collaboration, innovation, and empowerment, connecting diverse voices and communities across the globe. With unwavering commitment to authenticity and integrity, we aspire to continuously push boundaries, challenge norms, and shape a future where empathy and social consciousness thrive.

This is our mission.

Our mission is to serve as a catalyst for positive societal transformation. Through our multimedia storytelling platform, we are committed to uplifting the human cause by crafting narratives that ignite empathy, understanding, and action. With each story we share, we strive to inspire, inform, and raise awareness, fostering a culture of compassion and change. Grounded in original and organic content, our magazines, podcasts, films, and events engage with audiences worldwide, working hand-in-hand with industry and thought leaders to educate and empower millions.

This is our position.

Storytelling is deeply intertwined with the essence of human existence and our collective journey. At its core, storytelling is an art form that transcends mere entertainment; it serves as a powerful vehicle for empathy, understanding, and connection among individuals and communities. Through storytelling, people share their experiences, dreams, fears, and aspirations, creating a tapestry of narratives that reflect the diversity and complexity of human life. One of the fundamental reasons storytelling is crucial to people is its ability to foster empathy and perspective-taking. When we listen to or share stories, we step into the shoes of others, experiencing their joys, sorrows, triumphs, and challenges. This process expands our emotional horizons, deepens our empathy, and broadens our understanding of the human condition. By engaging with stories, we learn to appreciate different viewpoints, cultures, and experiences, bridging the gaps that often divide us. Moreover, storytelling plays a pivotal role in advancing ‘the human cause’ by igniting conversations, challenging norms, and inspiring change. Throughout history, stories have been catalysts for social movements, driving awareness, activism, and advocacy for various causes, from civil rights to environmental conservation. Stories have the power to galvanize individuals and communities into action, mobilizing collective efforts towards a more just, equitable, and sustainable world. In essence, storytelling is not merely a form of entertainment or communication; it is a profound act of human connection, understanding, and transformation. It reminds us of our shared humanity, encourages us to embrace diversity, and empowers us to envision and strive for a better future, united by the threads of our stories.

It all started in Hollywood…

Jack and Allié McGuire were at Paramount Studios working on a concept for an award show to recognize social impact filmmakers who were setting ‘the gold standard’ in filmmaking to support causes. Instead of a ‘black tie event’, Allié thought a ‘gold tie event’ might be more interesting. Every filmmaker honored would receive a gold tie to wear as a symbol of support for social impact filmmaking. It was this ‘symbol of support’ concept that would serve as the base upon which Awareness Ties would be built.

On the flight from LA to Detroit that Jack and Allié took to return to their home and six children in Owosso, MI, Jack brought up a good point. With regard to using a tie as a ‘symbol of support’, why just one color for one cause? Why not multiple colors for to support multiple causes? On that four hour flight, Awareness Ties was born with the idea to support multiple causes with one symbol - a tie. After all, everyone is ‘tied’ to a cause.

The plan was to use the ties as a fundraising platform to raise funds for schools and nonprofits while raising awareness for causes. Available in multiple colors to support multiple causes, a line of zipper ties, that you simply zip up as opposed to tie, made the Awareness Tie truly ‘one tie fits all’. Made for men, women, and children, the plan was to unveil the Awareness Tie as ‘the official symbol of support for causes’.

And then along came COVID…

Events scheduled in LA with Samsung and in Chicago with the American Cancer Society had to be cancelled, along with all other major events Jack and Allié had worked to organize. Plan ‘A’ would have to wait, and it was in the waiting that the story and symbol of Awareness Ties quickly evolved.

Yes, Awareness Ties began with ‘ties’ as symbols, but it shifted to the creation of ‘symbols’ themselves. Mirroring the Periodic Table of Elements, the Awareness Ties ‘Table of Causes’ was designed and developed as an interactive chart providing access to stats, stories and resources for 26 different causes ranging from social issues to health issues. Why multiple causes? Simple. By supporting multiple causes, we can serve multiple communities. With the universal thread of empathy, we can weave all causes together into one - the human cause. This is our common denominator. This is what ties us all together.

With the foundation provided by the ‘Table of Causes’, Awareness Ties constructed AwareNow™, a content platform consisting of a magazine, podcast, and independent productions. Through personal stories and exclusive interviews from columnists and contributors from around the world, all features are rated ‘O’ for original and organic content to raise awareness.

​Today, AwareNow serves as a stage for multiple causes to be seen and heard, where positive social impact is made one story at a time by empowering and educating over 8 million readers every month in partnership with Issuu™, while inspiring and informing a global audience as we broadcast to viewers in partnership with KNEKT TV.

Not your typical Hollywood story, but seldom are the good stories ever typical anyway.

THE SPONSOR

AwareNow™ is fiscally sponsored by Creative Embers.

Creative Embers is a registered 501(c)(3) nonprofit organization that produces interactive works of art and media designed to educate the public and spark change within communities. Through fiscal sponsorships and micro-grants, we support organizations and independent artists creating forms of artistic activism. The mission of Creative Embers is to support independent artistic projects and provide opportunities for artists to further their communities' development, advocate for survivors, and creatively change our culture. They envision a world where artists are valued as an essential part of societal reform.

​EIN:  85-2954049