Our story is one of positive social impact.
In a world in need of change for the better, just where should that change begin? In today's society, with so many causes that need support, we wondered where to start. It was after an event in LA that we began creating awareness for causes using ties to show support. After all, we're all tied to a cause.

In 2017, the idea began in Hollywood with a 'Gold Tie' event to empower social impact filmmakers with a symbol of support to be worn - a gold tie to represent the 'gold standard' in positive social impact to which these filmmakers held themselves. This led to our 'aha' moment.

Upon leaving LA and heading back to the Midwest, over the course of our flight and a 4 hour conversation, we realized that these ties, these 'symbols of support', could (and should) come in all colors to support all kinds of causes. They should support not just filmmaking but change making. These ties could be more than accessories; they could be symbols, statements and conversation starters to support multiple causes by raising much needed awareness.

It was then and there that Awareness Ties began with a collection of ties… But the ties were just the beginning. After the ties came the ambassadors, the campaigns, the publications and the talks. What started out as a ‘symbol’ for awareness became as ‘stage’ for causes. As a social impact platform, Awareness Ties now continues to write new chapters with the addition of new causes, ambassadors, partners and sponsors. ​