Allié Merrick McGuire

Allié McGuire
Founder/Co-Owner

Allié Merrick McGuire, as Founder of AwareNow Media has dedicated her professional and personal life to the service of others through storytelling. As the host of AwareNow and editor of AwareNow Magazine, she works to raise awareness for causes one story at a time. Diagnosed with MS in 2020, Allié took on another role as an Official Ambassador for MS Awareness. When not conducting interviews or producing content, as a professional speaker and performance poet, Allié graces stages and conferences around the world from Detroit to Dubai.

Prior to AwareNow, with a love for words and a 'translator' for wine, Allié built a career in independent content production with a unique, untraditional voice. As the producer of ‘The Allié Way’, she created a lifestyle platform publishing original posts and projects representing brands in a number of verticals from wine to film to fashion. From serving as the Cannes Fashion Festival Wine Ambassador to producing three seasons of ‘Trainsipping’ while tasting wine from her sleeper car in train trips across the country, Allié has worked with a number of brands, in front of the camera as an ambassador on red carpets and behind the camera as a photographer, videographer and designer.

"I never knew I was different until the 3rd grade..."

“I never knew I was 'different' until the 3rd grade... In Mrs. Cronk’s class we studied slavery. A boy sitting next to me told me to clean up his desk because I was brown and that meant I was his slave, I went into the girls bathroom, looked in the mirror and noticed the color of my skin for the first time. For the first time I realized I wasn't like the others. For the first time, I felt like I didn't belong. Growing up in an all white community wasn't easy. My sister and I were mixed (mother English/French and father African American/Native American). We were labeled as the only ‘blacks’ for some time. However, I never accepted the label. I refused the labels ‘black’, ‘mixed’, ‘half-breed’ and all others I was given. I wanted to be known for my character, not my color. When asked to check a box for my race, to this day I check 'other' and write in 'human'. I support the human cause that connects us all.”