CEO & Co-Founder
Allié Merrick McGuire has dedicated her professional and personal life to the service of others by raising awareness for the causes through storytelling. With original and organic content, she seeks to educate and empower others to rise above circumstance and pursue their passion with purpose. In addition to being the CEO and Co-Founder of Awareness Ties, she is the Editor-in-Chief of AwareNow Magazine. Recently diagnosed with MS after losing vision in her right eye, she also serves as the Awareness Ties Official Ambassador for Multiple Sclerosis. Prior to Awareness Ties, with a love for words and a 'translator' for wine, Allié built a career in independent content production with a unique, untraditional voice. As the producer of ‘The Allié Way’, she created a lifestyle platform publishing original posts and projects representing brands in a number of verticals from wine to film to fashion. From serving as the Cannes Fashion Festival Wine Ambassador to producing three seasons of ‘Trainsipping’, Allié has worked with a number of brands, in front of the camera as an ambassador on red carpets and behind the camera as a photographer, videographer and designer. As a brand consultant and developer, she has an extensive portfolio of work developed for major brands with her branding/marketing agency - J+A Productions. In addition, she is a professional speaker and performance poet having presented at multiple TEDx events.