Life is worth living with a purpose.
What could be more important than to care for our planet that offers life itself, not just to us but to future generations.

​"I believe it should be a basic human necessity to live in a clean and healthy environment. Our planet should be nurtured as we nurture our families, our homes and all the other things we love. Scientific evidence shows that if we continue to neglect and destroy our planet, future generations will have to pay. The last two centuries of industrial life have resulted in an excessive rise in global warming, viruses, polluted air and water, species extinction, natural catastrophes and many other heart-breaking realities. We must become the change we hope to see not just for our own wellbeing but for the wellbeing of others in future generations."

"Awareness Ties accumulates diverse stories from all around the world and across different professional fields.
​I am proud to a join a community where inspirational stories are able to promote change and social unity."

We must become the change we hope to see.

About Laura

Laura Zabo strives to create a cleaner world by collecting and upcycling scrap tires into chic statement accessories. Laura creates striking belts, jewellery and even sandals for urban and ethically conscious men and women who believe in a brighter future for our planet. Her work has been spotlighted in various magazines promoting design and sustainable fashion and continues to gain exposure through social media platforms. Laura’s upcycling journey began in 2015 whilst exploring the beautiful landscapes of Tanzania. The inspiration for a sustainable fashion brand came when she stumbled across a brightly painted pair of sandals made from scrap car tire at a local maasai market. This moment planted the seed for her company, highlighting that beautiful clothing and accessories don’t have to be made by mass produced material but can be crafted by recycled objects instead. Now, six years later, Laura collects and repurposes thousands of bicycle and car tires, making not just fashion statements but promoting progression towards a healthier planet.