In July of 2015, LeBron shared the following: “Matthew inspired us at Nike to be able to bring something special that will not only be for himself but also for the masses. The shoe and the inspiration he gave us is going to go way beyond Nike, Matthew and myself. I am very honored and blessed that my shoe is part of the whole process. This is an unbelievable story, and Nike has done a great job of being able to create something that’s so incredible and will last a lifetime.”

When Matthew appeared as a guest on the Drew Barrymore Show, Drew proudly made the announcement that the Cerebral Palsy Foundation would be honoring him with a 2021 National Cerebral Palsy Awareness Day Award.

Matthew’s work now continues with Awareness Ties, as he takes the reins as host and the Official Ambassador for “Disability Awareness” on a conversation for equality and inclusion across a multimedia platform including AwareNow Magazine, Podcast, Talk Show and Docuseries: www.awarenessties.us/matthew-walzer

“I truly consider my cerebral palsy to be my greatest gift,” Matthew explains as he attributes his drive and dedication to his disability. "...Awareness Ties brings the most important issues, causes and perspectives into focus so that we can make progress towards a more inclusive society. I am honored to be chosen as an ambassador for people with disabilities for Awareness Ties and am excited to break down barriers together."

In addition to hosting public discussions on living with a disability, as an advocate for accessibility and equality, Matthew is also available to speak at events and consult with organizations interested in innovating for inclusion. His work with Nike and Tommy Hilfiger are just the beginning of this quest in working with brands to bring accessibility for all.

###

Awareness Ties™ (www.awarenessties.us) is the ‘Official Symbol of Support for Causes’. ​Our mission is to support social change by elevating awareness and providing sustainable resources for positive social impact. Through our magazine, events, and campaigns we raise awareness for causes and support for nonprofits. To learn more, contact Co-Founder Allié McGuire (allie@awarenessties.us).

Each of Awareness Ties’ causes features its own Awareness Guide, all hosted on Issuu, that provide definitions, quotes and stats on the causes, along with resources for both getting and giving support. As part of the partnership, Issuu is creating Visual Stories for each guide that can be easily distributed across social media, as well as promoting them on its website, Issuu’s Apple News Channel, in joint blog posts and more.

“At its core, Issuu seeks to connect people everywhere with meaningful content. We help brands, creators and publishers of all sizes and across verticals amplify their work to enrich the lives of audiences around the world and we are honored to be Awareness Ties’ exclusive partner in helping tell its story, while also bringing attention to these very important causes on a global scale,” said Joe Hyrkin, CEO of Issuu.

Awareness Ties is also supported by a number of prominent ambassadors, including Madeline Stuart, model and advocate; Austin Perine, six-year-old homelessness advocate; Santia Deck, female football player; Tri Bourne, professional volleyball player; Jessica Yamagucci, gun violence survivor and motivational speaker and Elizabeth Blake-Thomas, director and writer, among others.

“Issuu is the leader in content creation and distribution, making it the perfect partner for our ‘My Cause My Tie’ campaign,” said Jack and Allié McGuire, founders of Awareness Ties. “Utilizing the Issuu platform, we’re able to seamlessly create and distribute our content to the masses across all platforms. The Issuu team has made it easy to not only tell the Awareness Ties story with great impact but also to share the powerful stories of our ambassadors who work incredibly hard to support their causes.”
​
In addition to utilizing the Issuu platform, Awareness Ties will be featuring each of its 21 causes on billboards across Chicago, Los Angeles and New York beginning in April 2020. The brand will also host its first annual Gold Tie Awards™ in November 2020 to honor those who set the gold standard in positive social impact and to recognize individuals and nonprofits who go above and beyond to raise awareness for their cause. For more information and to see the available Awareness Guides, visit https://issuu.com/awarenessties.

​About Issuu
Issuu is the world’s largest digital discovery and publishing platform, powering a suite of solutions called the Issuu Story Cloud which enable anyone with a story to tell – from global brands to independent creators – to create once, share everywhere, and even measure and monetize their editorial, catalog or marketing content. Founded in 2006, Issuu is headquartered in Palo Alto, with offices in Copenhagen, Berlin, and New York City. For more information, please visit: www.issuu.com.
​
About Awareness Ties
Awareness Ties™ is a social impact platform that raises awareness for causes, while providing resources for the general public and funding for nonprofits. At the intersection of PSA (Public Service Announcements) and CSR (Corporate Social Responsibility), Awareness Ties is the 'Official Symbol of Support for Causes'. For more information, visit www.awarenessties.us.

Contact
Monica Feig
(m) 818-917-0770
monica@clarity.pr